Never-the-less, when I look at the history of Google's changes, I do readily concede that despite inconvenient disruption to the new ways I've just become comfortable with, they have made things better.
But today, it's different... I
Well, nearly... not quite; While all Ads now enjoy a wider format with more info and better link options, the relevance quality and ad settings are still important to keep the Ad position high (in the top 4) and costs down (more clicks for less cash).
So why has Google done it?
- Mobile device browsing is rapidly approaching 50% across the board. In which case the side Ads would wrap down below anyway. And...
- Studies show that around 85% of Ad clicks come from the top listings.
So, for those of you advertising; enjoy the main stage and keep an eye on your clicks. And give me a call if you'd like to have a look at optimising your Adwords to get more clicks for your coin.
If you haven't considered Pay-per-click advertising for your business yet, now is certainly a good time.
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