Wish there was such thing as a Sales Magnet?

There is! ...of sorts anyway.

It is the good old magnetic car-door sign that enables you to convert your plain old hack into an executive ambassador for your business with the slap of a vinyl mat.

The sign might not be very big, but the difference between dis-
playing your business on your car, and not... certainly can be.

But do they really work?  Good question. And the answer will vary according to the context in which it is being asked.

My own vehicle has a full vinyl wrap pretty much. Which is great for me. I'm really going for a theme with the whole car.  Of course, a door sign won't have the same impact as a wrap, but for many businesses the less-is-more approach is a better look and a far more convenient choice. And what's more, at a tenth of the price.

Regardless of how big your vehicle signage is, experience has led me to understand that it will probably not create a massive increase of sales enquiries in its own right.

What it will acheive though, are three very important things;

1. Impression: In the mind of your potential customer, a well-designed vehicle sign will create an impression that you are an effective provider, before you've even begun a conversation with them. Starting a conversation on the assumption of quality
   and professionalism is a huge advantage in your aim to convert an enquiry to a new sale.
2. Familiarity:  Your potential customer may have seen your vehicle signage some time before their first enquiry was made.  Familiarity is something that all people find fundamentally comforting.  If your customer is comfortable with your business, they will buy from your business.
3. Advertising: Following on from Familiarity, having your business displayed on your car helps to establish your business in terms of local identity.  People in your local area will read the sign when they first see it as a matter of subconscious curiosity. Then when they see it again, they will subconsciously index your business as part of their local community.  They may not need your service for some time, but when they do... there's a good chance they'll be giving you a call (that is, as long as you didn't give them the finger when they cut-in-front of you last May !) 

How much do magnetic car door signs cost? Competition in the printing & promotion industry nowadays means that a glossy full-colour set of door-magnet signs can be had so cheaply now, there is really no reason not to have them.  If you're considering a set, give me a shout. We'll have your doors all dressed up in a week!

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