Where's the Ka-Boom!?

Lime Dezign is not really a business. Its current form would be more accurately described as a term of self-employment. Which is cool with me for now.


I had a crack at running to a small business model a few years back, but it didn't fly for long. I guess for a first go it didn't do too badly; especially when I realise now how short I was on resources and experience.  But with Lessons Learned from Rocky I to Rocky III, and still the desire to transform to a true small business, I'm still excited at the possibilities about me now, and those that lay ahead.

Why exactly didn't it fly before? Well, I could say there were some circumstantial factors that contributed, the work "dried up" and I couldn't sustain.  But behind all that was another cause; I was too busy paying bills and wasn't investing enough time in growing the business. Which is kind of ironic since my job is helping others grow theirs.

I've always been to scared to take the time out. There's always been something else that "needed" to be done first.  I unwittingly put my own business on the back-burner! After a particularly stressful period a couple of months back, and a BAS return that actually made me feel ill, I eventually woke up with a jolt and realised where I'd been misplacing my energies.



It is now 6 weeks since I made a firm decision to dedicate 1 day per week to growing Lime Dezign from essentially self-employment, into the business I've always wanted it to be.  That's a big chunk... 20% of my time budget!  So far, I've stuck to it.

And you know what? Lime Dezign is running better now than it has in quite some time.  Not because I've got more work; it's still about the same.  But because the work is getting done more efficiently, I have more energy, my focus is improved and my enthusiasm is higher again.  Jobs are out on time (at least from my desk... dealing with some printers' excuses is a whole other party trick sometimes!), and I'm finally making really good progress on the developments I promised I'd do 2 years ago!

One day a week is a big portion, and at the moment my little business is really benefitting from that.  The amount of time experts recommend for growth activity varies, and probably not all businesses need the same anyway.

I guess I just wanted to share my current experience which may encourage anyone else who might also have felt trapped in the output-priority scenario.  And I also know from experience, a little encourage often goes a long way.

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