Silly Season. Quiet Season.

Unless your business is selling back-to-school stuff, you will very likely know what I'm talking about all too well.  That mad work-rush up to Christmas, then... nothin'...  or next to it, for sometimes a couple of months.

It's a typical boom-bust cycle.  At the end of the year, most of us are so pre-occupied making deadlines that we neglect our marketing and business development even more so that usual. Then comes the silence of January and we try not to freak out too much.

Maybe you've done things differently this year and taken steps to generate new enquires and sales through this quietest of periods. Well done! Leave a comment if you have. I love that proactive idea stuff.!

If you haven't, there isn't much time left.  Maybe it isn't too late. It will depend on the business and the strategy.  All is not lost though. Even if things do quieten off in the new year, it will make for more opportunity to dedicate some time to tuning up your business and getting your marketing plan renewed and implemented. In up-coming posts I'll be featuring a great article on how to get a really simple and effective marketing plan happening.

Do you have some marketing ideas on the back-burner?  If you do, give me a call or drop me an email and let's get that ball rolling (or at least line it up).

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