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| A full colour stubbie cooler will both impress and connect with not only your customers, but those they socialise with as well. |
I'm talking about love in a business capacity here... (OMG, it's getting worse. I'd better bail out and get to the point!)
What I mean is this: Depending on your business market, the stubbie cooler might be the ultimate promo gift item.
Why? Because of what it means. Yes, it'll keep a drink cold longer. But there's so much more to it than that.
Whereas things like coffee-cups, pens, calendars etc are very useful in a work sense. A Stubbie Cooler is different, in that it is used in a capacity of relaxation, enjoyment and celebration.
When you give a customer/client (existing or potential) a stubbie cooler, it's almost like buying them the drink itself. It conveys a positive connection and the formation of a relationship. What's more, it conveys that to not only your customer, but also to those who they may drink and socialise with.
And if it's a great-looking stubbie cooler, let's say designed-by-me for argument's sake :), it will be well noticed and may even get pinched or passed on in favour, resulting in more exposure and possibility for new business.
Technology has progressed much since the early single colour screen printed varieties (though still available and a good choice for some designs). Plastisol transfers enable bright designs in 2 to 6 colours, and modern dye-sublimation processes now enable full-colour photographic style printing with surprisingly affordability.
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