Ten Years in Design: Time to Start that Blog

Brett McGaw - Lime Dezign

It's something that so many small-business people know they should do. Yet even after it's started, the novelty of the Blog falls back to the bottom of our inexhaustible list of tasks.

Having started my first blog only now, I suppose that I hardly qualify to give advice!  Perhaps. But mine is a case of sorting my clients first, and leaving myself to last.  It's a bad habit. ; j

My experience in online marketing shows that not maintaining the online presence of one's business means getting left behind in the race to connect with customers online.

I've built and optimised websites for a quite a few clients now.  They're getting anywhere from 200 to 700 page sessions per month now, with bounce rates between 40% to 60%.  Even with only 200 sessions, the stats show that probably half the visitors were relevant. That's not bad.

What am I getting? About 120 sessions with a bounce rate of over 90%.  In real terms, that's only 12 visitors per month who actually bother going beyond the first page. And all but 5 were from other countries!

But isn't SEO expensive? Well it can be, depending on who does it. I'd say that the clients I've served are getting a decent return for their outlay.  In my case, leaving online marketing unmaintained and completely to chance has proven expensive anyway; in terms the opportunities I've missed (and my competitors have gained).

So I'm starting by Blog as part of my recovery plan.  It will serve as an interesting and useful resource for prospective clients to get an idea of who I am and what I can do to help in promoting their business. When aligned with my web-marketing strategy, it will also increase the prominence and relevance of my website to users searching for the type of services and information I provide.

Thanks for reading. You're comments and feedback are most welcome!

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